Walgreens Takes Cheap Beer to a Whole New Level.

$.50/can. That's about as good as it gets. These are better than Sunday afternoon turkey shoot prices. $6.00 for a 12-pack... that likely packs a hangover you won't want to wake up from. I can't wait to give this swill a whirl. Look for it at your next frat party. It's called Big Flats, and they call it a "premium brew." But I guess you can put the word "premium" on anything.

It kindof reminds me of Icehouse.

 

Here's what the Chicago Tribune says about it:

Walgreen Co. isn't just selling alcohol again. They're also making it.

The Deerfield-based drugstore chain has quietly rolled out a private-label brew called Big Flats 1901, which is in more than 4,600 of the chain's 7,655 U.S. locations. Walgreens has been stocking Chicago-area stores as alcohol licenses are approved.

If the name isn't enough to tempt you, the price might be: about 50 cents per can. Prices will vary by market, and the beer will be available in states where private-label alcohol is legal.

"In this tough economy, consumers are looking for value and ways to make their money go (further)," a Walgreens spokesman said in an e-mail. "Big Flats 1901 offers our customers a premium lager at a great price."

Big Flats is made by Novato, Calif.-based Winery Exchange, which also provides private-label alcohol for chains like Costco Wholesale and Trader Joe's.

I say: This is the perfect beer for the refrigerator switch out. Bring a 12-Pack of Big Flats to the party. Then enjoy whatever your host has in his cooler. But please, don't pull this stunt on me. I hate finding a fridge full of leftover Schlitz after a card game.

You're going to put WHAT in that beer?

So... there are people out there who consider beer to be a mixer for more compelling cocktails. Personally, the only beer-mixing I like doing is dropping a shot in for an Irish Car Bomb or Flaming Dr. Pepper. And those are on occasions few and far between. But, when I look at this well-designed recipe card, I get the feeling that maybe... just maybe... a beer cocktail can be a beautiful thing (as long as I'm not the one drinking it).

My hat is off to artist Fabio Rex who designed this series of infographics. Bringing an interesting style and perspective to the typical recipe card is more refreshing than most of the drinks depicted... for my taste. So, who wants to go have a Bananaweizen!?