It's a stunt. They happen all the time. But can you really arrest the people hired
to carry out the guerilla marketing effort?
to carry out the guerilla marketing effort?
More than 30 women were ejected from the Johannesburg stadium on Monday during the match between Denmark and the Netherlands.
They were accused by Fifa of breaking strict rules on World Cup marketing.
They had all been wearing identical mini-dresses in Dutch orange, sold as part of a gift pack by a Dutch brewery. (full story from BBC News)
Way to go Bavaria. You got what you wanted. Hopefully none of your gals get locked up for too long...
But next time, if you hand out a bunch of orange Official Beer Gloves, you can get everyone in the stadium in on the action. And you know they're not going to jail an entire crowd!! But if they did, WOW, just think of the PR you'd get then.
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