Friday, February 4, 2011

Walgreens Takes Cheap Beer to a Whole New Level.

$.50/can. That's about as good as it gets. These are better than Sunday afternoon turkey shoot prices. $6.00 for a 12-pack... that likely packs a hangover you won't want to wake up from. I can't wait to give this swill a whirl. Look for it at your next frat party. It's called Big Flats, and they call it a "premium brew." But I guess you can put the word "premium" on anything.

It kindof reminds me of Icehouse.

 

Here's what the Chicago Tribune says about it:


Walgreen Co. isn't just selling alcohol again. They're also making it.
The Deerfield-based drugstore chain has quietly rolled out a private-label brew called Big Flats 1901, which is in more than 4,600 of the chain's 7,655 U.S. locations. Walgreens has been stocking Chicago-area stores as alcohol licenses are approved.
If the name isn't enough to tempt you, the price might be: about 50 cents per can. Prices will vary by market, and the beer will be available in states where private-label alcohol is legal.
"In this tough economy, consumers are looking for value and ways to make their money go (further)," a Walgreens spokesman said in an e-mail. "Big Flats 1901 offers our customers a premium lager at a great price."
Big Flats is made by Novato, Calif.-based Winery Exchange, which also provides private-label alcohol for chains like Costco Wholesale and Trader Joe's.

I say: This is the perfect beer for the refrigerator switch out. Bring a 12-Pack of Big Flats to the party. Then enjoy whatever your host has in his cooler. But please, don't pull this stunt on me. I hate finding a fridge full of leftover Schlitz after a card game.

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